Nonprofit Organization Advertising: Google Ads + Free Monthly Ad Spend


One of the most important strategies of your nonprofit marketing plan is advertising. Advertising allows you to target a large group of people that may not have otherwise had knowledge of your organization. This article will explore popular advertising strategies for nonprofits, including Google Ads, which offers a grant for nonprofits.


Popular Advertising Strategies for Nonprofits

There are many ways to advertise and the best method depends on your target audience. Following are some popular advertising strategies:

Email Marketing

One way to reach potential donors is through email marketing. You can compile a list of email addresses and send out periodic updates about your organization’s work. Be sure to include a call-to-action in each email, such as donating or volunteering.

Social Media

Social media is a powerful tool that can be used to reach a large audience. Create accounts on popular platforms such as Facebook, Twitter, and Instagram. Post engaging content that will get people talking about your organization. Be sure to include links back to your website.

Word of Mouth

Perhaps the most powerful form of advertising is word-of-mouth. When people hear about your organization from someone they trust, they are more likely to get involved. Encourage your supporters to spread the word about your work.


Crowdfunding is a great way to raise money for your organization. Platforms such as Kickstarter and GoFundMe make it easy to set up a campaign and collect donations. Be sure to promote your campaign on social media and other channels.

Online Ads

Online ads are an excellent way to reach a wider audience across the globe. There are many platforms that offer ad campaigns; such as Bing, LinkedIn, and Facebook. However, the best program available for nonprofits is Google Ads, which will be explained in more detail in the following paragraphs.


Advertising with Google Ads

Google Ads is a powerful platform that allows you to reach potential donors through online ads. Google is the most used search engine in the world, so your ads will be seen by a large number of people.

Google Ads Grants

The best part about this program is that Google offers a grant for nonprofits. This grant provides $10,000 per month in ad spend, which can be used to run text, image, and video ads. However, it is difficult to get approved and your organization must meet all the eligibility criteria.

How to Apply to Google Ads Grants

The application process is simple and only takes a few minutes. To start, create a Google Ads account and then fill out the online application form. You will need to provide some basic information about your organization, such as your website URL and mission statement.

You will also need to register for TechSoup, which is a third-party vendor that verifies your 501 (c)3 status.

Once you have been approved for the grant, you can start creating your ad campaigns. Be sure to take advantage of all the features that Google Ads offers, such as targeting and bid management.



As you can see, there are many ways to advertise your nonprofit organization. The most important thing is to find the right method for your target audience. Google Ads is a great option, especially because of the free $10,000 ad spend that is available through the grant program. So, if you’re eligible, be sure to apply!