Creating a digital newsletter is a great way to engage with your followers and keep them up-to-date on your nonprofit’s latest news, events, and initiatives. It is also one of the major strategy in your overall nonprofits digital marketing strategy. In this article, we’ll provide you with tips on how to write a great nonprofit newsletter, as well as offer a template and examples to help get you started.
How to Write a Great Newsletter
There are many elements that make up a great newsletter. Here are a few key tips to keep in mind when writing your nonprofit’s newsletter:
Create a catchy name for your newsletter: This will be the first thing people see and should pique their interest in reading more.
Make sure the information you include is relevant and interesting: No one wants to read a newsletter that’s full of fluff. Include stories, photos, and videos that will resonate with your audience and keep them engaged.
Utilize SEO: Use keywords throughout your newsletter so that it can be easily found by people searching for information on your nonprofit.
Write eye-catching headlines: Headlines are important in grabbing people’s attention and making them want to read more. Make sure your headlines are clear, concise, and to the point.
Include links: Include links to your nonprofit’s website, social media pages, and any other relevant online resources. This will make it easy for people to learn more about your nonprofit and get involved.
Add a call-to-action: Include a call-to-action in each newsletter so that people know how they can get involved with your nonprofit.
5 Creative Newsletter Ideas
Even after incorporating the above elements, there is so much more you can do to make your newsletter stand out. Here are a few ideas to get you started:
Showcase Supporters: Highlight the stories of people who have been impacted by the work of your nonprofit. This could be in the form of an interview, testimonial, or feature article.
Spotlight Volunteers: Showcase the stories of volunteers who have given their time to help further the cause of your nonprofit. This is a great way to recruit new volunteers and show appreciation for those who are already involved.
Highlight Donors: Feature stories of people who have donated to your nonprofit and explain how their donations have made an impact. This is an excellent way to show appreciation for donors and encourage others to give.
Share Your Impact: Use statistics and other data to show the impact your nonprofit has made in the community or city. This is a great way to show donors the difference their support makes.
3 Examples Of Great Newsletters By Nonprofit Organizations
Now that you have some ideas of what to include in your nonprofit’s newsletter, let’s take a look at a few examples of great newsletters from other nonprofit organizations.
The Salvation Army’s Latest News: This online newsletter features stories of people who have been helped by The Salvation Army. It highlights multiple efforts by the Red Cross to assist in times of trouble and visually or through words demonstrates how their efforts have changed lives. It includes a call-to-action, asking people to donate to The Salvation Army.
The American Cancer Society’s Latest News: This short online newsletter features updates on the latest news and research from the American Cancer Society. It also includes information on how to get involved with the American Cancer Society’s advocacy efforts.
Make-A-Wish America Website: A visually-stunning online newsletter features stories of children who have had their wishes granted by Make-A-Wish, as well as information on how to get involved with the organization. It also includes a call-to action, asking people to donate to Make-A-Wish.
A Newsletter Template to Give You Inspiration
Now that you know what goes into writing a great nonprofit newsletter, it’s time to start creating your own. Here’s a template you can use to get started:
Name of Newsletter:
From the Executive Director:
A nonprofit newsletter is a great way to keep your supporters updated on your work and engage them in your mission. By following the tips and ideas in this article, you can create a successful newsletter that will make a difference for your nonprofit.