The success of a nonprofit organization depends on a number of factors, but one of the most important is having a clearly defined purpose. A well-crafted statement of purpose can help guide your nonprofit’s decisions and keep you focused on your goals. In this article, we’ll discuss what goes into a great nonprofit purpose statement and provide some examples for inspiration.
Why Is a Purpose Statement Important?
A nonprofit purpose statement is important because it articulates the organization’s goals and values. It can also be used as a marketing tool to attract donors and volunteers. A clear purpose statement can help your nonprofit stay focused and make decisions that align with your goals in creating a nonprofit communication plan.
How To Write a Stand-Out Purpose Statement
When writing a purpose statement, it’s important to keep the following elements in mind:
-Define your mission: What is your “reason for being” a nonprofit? What problem or need are you trying to solve? What do you hope to change?
– Articulate your values: What guiding principles will inform your nonprofit’s decisions?
– Keep it short and to the point: A purpose statement should be concise. It can be just a few sentences long.
– Be specific: Avoid general statements like “to help people.” Instead, focus on a specific population or issue that your non-profit highlights.
– Focus on the future: A great purpose statement should inspire people to support the work of your nonprofit.
– Use positive language: Language that is optimistic and uplifting is more likely to resonate with people.
-Avoid jargon: Use language that can be understood by everyone.
-Focus on what your nonprofit does, not who you serve: For example, “to provide shelter for homeless families” is more clear than “to help families in need.”
-Create a few drafts: Don’t be afraid to revise your purpose statement until you’re happy with it.
-Get feedback: Once you’ve written a few drafts, ask others for their input. This can help fine-tune your statement and ensure it’s clear and concise.
Examples of Stand-Out Purpose Statements
Still struggling to come up with a great purpose statement for your nonprofit? Here are some examples of clear, strong purpose statements to inspire you:
- To provide shelter and support for homeless families.
- To inspire and empower young people to achieve their potential.
- To promote racial equality and social justice.
- To provide food and clothing to those in need.
- To protect the environment and wildlife.
Conclusion
A nonprofit purpose statement is a vital part of your organization’s success. It should be concise, specific, and inspiring. By following these tips, you can write a great purpose statement that will guide your nonprofit’s work and attract supporters.