How to Write a Stand-Out Purpose Statement + Examples

How To Write a Purposes Statement

The success of a nonprofit organization depends on a number of factors, but one of the most important is having a clearly defined purpose. A well-crafted statement of purpose can help guide your nonprofit’s decisions and keep you focused on your goals. In this article, we’ll discuss what goes into a great nonprofit purpose statement and provide some examples for inspiration.


Why Is a Purpose Statement Important?

A nonprofit purpose statement is important because it articulates the organization’s goals and values. It can also be used as a marketing tool to attract donors and volunteers. A clear purpose statement can help your nonprofit stay focused and make decisions that align with your goals in creating a nonprofit communication plan.


How To Write a Stand-Out Purpose Statement

When writing a purpose statement, it’s important to keep the following elements in mind:

-Define your mission: What is your “reason for being” a nonprofit? What problem or need are you trying to solve? What do you hope to change?

– Articulate your values:  What guiding principles will inform your nonprofit’s decisions?

– Keep it short and to the point:  A purpose statement should be concise. It can be just a few sentences long.

– Be specific: Avoid general statements like “to help people.” Instead, focus on a specific population or issue that your non-profit highlights.

– Focus on the future: A great purpose statement should inspire people to support the work of your nonprofit.

– Use positive language: Language that is optimistic and uplifting is more likely to resonate with people.

-Avoid jargon:  Use language that can be understood by everyone.

-Focus on what your nonprofit does, not who you serve: For example, “to provide shelter for homeless families” is more clear than “to help families in need.”

-Create a few drafts:  Don’t be afraid to revise your purpose statement until you’re happy with it.

-Get feedback:  Once you’ve written a few drafts, ask others for their input. This can help fine-tune your statement and ensure it’s clear and concise.


Examples of Stand-Out Purpose Statements

Still struggling to come up with a great purpose statement for your nonprofit? Here are some examples of clear, strong purpose statements to inspire you:

  1. To provide shelter and support for homeless families.
  2. To inspire and empower young people to achieve their potential.
  3. To promote racial equality and social justice.
  4. To provide food and clothing to those in need.
  5. To protect the environment and wildlife.



A nonprofit purpose statement is a vital part of your organization’s success. It should be concise, specific, and inspiring. By following these tips, you can write a great purpose statement that will guide your nonprofit’s work and attract supporters.