One of the best ways to promote your nonprofit is with content marketing. But, what is content marketing and how does it benefit your nonprofit? This article will explain content marketing and the role it should play in your overall nonprofit marketing plan. Additionally, we will provide tips on how to create content that is effective and engaging.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. This allows the nonprofit to attract and retain a clearly-defined audience. Ultimately, it drives donors to give or otherwise act as a result of engaging with the content.
In other words, content marketing is creating and sharing content that is useful to your audience, with the goal of driving profitable customer action. This content can come in many forms, including blog posts, infographics, videos, ebooks, and more.
Why is Content Marketing Valuable for Nonprofits?
Content marketing is valuable for nonprofits because it helps promote your cause to a wider audience and build relationships with potential donors. Additionally, content marketing can help you drive donations and other forms of support for your nonprofit.
Tips for Effective Content Marketing
Now that you know the basics of content marketing, here are some tips to make sure your content is effective:
Develop a Content Marketing Calendar: Planning out your content in advance will help ensure that you are consistently creating and sharing content that is relevant to your audience. Additionally, a content calendar will help you keep track of what content you have already created, making it easier to repurpose or republish in the future.
Create Content That is Valuable and Relevant: As we mentioned before, your content should be useful to your audience. This means creating content that is relevant to their interests and needs. Additionally, your content should be well-written and engaging.
Share Your Content on Social Media: Once you have created some great content, make sure to share it on social media! This will help you reach a wider audience and promote your content to potential donors.
Understand SEO: content marketing and SEO (Search Engine Optimization) go hand-in-hand. Make sure to do some research on SEO so that your content is more likely to show up in search engine results.
Know Your Target Audience: It is important to know who your target audience is before you start creating content. This way, you can ensure that your content is relevant and engaging.
Conclusion
Creating content is a great way to promote your nonprofit and build relationships with potential donors. By following the tips above, you can create content that is effective and engaging. Remember to share your content on social media and to understand SEO so that your content reaches a wider audience.